I received my Level One nutrition coaching certification from Precision Nutrition, the world’s biggest and most respected nutrition coaching company in the world. Over the past 15 years they’ve helped nearly 100,000 people worldwide lose almost one million kilos of weight. That’s a lot!
Dr Berardi and his team have poured millions of dollars into research and development to create the best nutrition program available today. It’s called ProCoach, and it’s a habit-based nutrition program designed to help you create healthy habits that will help you stay lean for the rest of your life, not just until the end of your latest 12-week challenge. But I’ll get back to ProCoach later.
In order to continually refine and improve the ProCoach program and methodology, one thing the guys at Precision Nutrition do is conduct surveys to find out how people feel about the way they look, feel and move. In a recent study almost 10,000 people responded, which I’m sure you’ll agree is a huge market segment to work with. While there were many different answers, there were several that were common amongst almost everybody, male and female, who took part.
Here are the three most common weight loss issues people face when trying to get in shape. Perhaps you can see some similarities in your experiences as well?
Life is just too busy to stay fit and healthy
The modern world is a busy place, especially if you’ve got kids. Juggling a career, kids, marriage, relationships with family and friends, and finding time to do the things you actually enjoy can be tough. And as you get older, it seems to be tougher still.
Maybe you’ve got a bad back, or feel stiff and sore when you wake in the morning, or you just can’t seem to find the energy after a long day anymore. Getting older AND busier makes it hard to find the time to concentrate on exercising and preparing healthy food.
For men, the combination of increased stress and responsibilities and decreased time and energy is of particular concern. Many turn to alcohol and junk food to give them some temporary relief and comfort. Interestingly, 74% of men in the survey thought improving their eating habits would have a far greater impact on their health than exercise (less than 30%).
Women, on the other hand, are stressed out looking after their families, while also trying to understand the changes their bodies are going through as they get older. And just like the men, they’re turning to alcohol and sugar for comfort. Around 66% of the women who responded to the survey said emotional eating was their biggest concern and where they needed the most help.
2. You don’t like how you look and feel
A staggeringly high number of both men (92%) and women (90%) aren’t happy with how their body looks, and the food and exercise choices they make on a daily basis. Think about that for a moment. If you and nine of your friends got together in a room, only ONE of you will be happy with the way you look and behave.
Interestingly, around two-thirds of the men and women surveyed believe they know what to do to get fit and healthy, but don’t anyway. Why?
- Too busy with work
- Old injuries restricting movement
- Kids commitments
- Physiological conditions
- Issues in their personal lives
When asked if there was one small change they could make to their lives to improve their health, once again the answers were predictably similar.
- Be more consistent – e.g. eat healthy food, go to the gym
- Less sugar – e.g. cut out junk food, soda and sweet treats
- More sleep – more energy, less stress
- Less alcohol
- Drink more water
So, if we know what our roadblocks are, and we have wonderful and simple ideas to improve our health and wellbeing, why aren’t people doing them?…
3. You’re not accountable to anyone
Most men and women don’t have anyone in their lives holding them accountable for the actions, despite 80% of both men and women believing it would help them achieve their weight loss goals.
As has already been mentioned, life is often busy and complicated. You’ve got careers to build, families to look after, and so many other demands on your time and energy that finding the time to take care of yourself is virtually impossible. With all of this going on in your life, you NEED someone pushing you to reach your goals, otherwise it’s easy to ‘drop off’ and never get back on.
Can you identify with the majority of people in the survey?
Just to recap, the three most common weight loss issues from Precision Nutrition’s survey of almost 10,000 men and women are:
- Life is too busy and time is a problem,
- The majority of both men and women don’t like they way they look and behave, and despite knowing how they can improve their health, they don’t; and
- There is no one in their life holding them accountable for their actions.
Is this you?
If so, the Eat For Lean nutrition program (powered by ProCoach) could be the missing link in your quest to look, feel and move the way you’ve always wanted to. ProCoach is a 12-month program based on change psychology so you create and maintain healthy habits for life. You’ll:
- Practice a new healthy habit every day for two weeks, before you start practising the next healthy habit (note: you don’t abandon the previous habit, you simply add the new habit to your repertoire).
- Receive emails every day reminding you of the habit you’re practising, with accompanying articles, videos and audio files to explain why the habit is so important (10-15 mins per day).
- Check-in every day to answer if you’ve practised your habit or not.
- Have access to your own private online dashboard where your activity is recorded. You can follow your progress, upload measurements and photos, and read/watch/listen to the information you receive.
- Communicate with me (Chris), your real life coach, whenever you want via the ProCoach messaging system located on your private dashboard. You can ask me questions or send messages, and I can do the same. I will hold you accountable for your actions!
If you’re still unsure about what the ProCoach nutrition program does and how it can help you, watch this video. If you still have questions after watching the video, check out the FAQ page for more information.
When is the best time to get started?
Now! Don’t wait for the perfect time to be ready, because that doesn’t exist. If you wait for the perfect moment when you’ve got time on your hands, or the best training program, or the most amazing diet plan, you’ll be three, six or 12 months down the track and won’t have done anything.
For most people, taking that first step is always the hardest because you’re moving into the great unknown. And that can be frightening, I get it. But if you’re ready to make a change in your life to look, feel and move better than you do now, I’m here to help you.
Head to the Pricing Tables, choose the plan that suits you best, and let’s get started today. You won’t be disappointed.